Sony 'cat and mouse' by Wieden & Kennedy Portland

It broke on 26 October, the same day as the release of the new 007 film, Skyfall.

Spanning TV, print and digital, the activity uses the Bond franchise to highlight the latest hardware from Sony. In the TV spot, a woman spies on Bond using Sony technology such as its Xperia T smartphone.

The digital work includes a game that allows users to experience the life of a secret agent. The game was created in collaboration with Hide & Seek and Existor.

The TV ad was written by Charlie Gschwend, art directed by Jimm Lasser and directed by Baillie Walsh through RSA Films.

Credits

W+K Portland
Creative directors
Copywriter
Art director
Producer
Production assistant
Business affairs manager
Traffic
Executive creative directors
Agency executive producer
Production
Production company
Director
Executive producer
Line producer
Director of photography
Editorial
Editorial company
Editor
Assistant editor
Post executive producer
VFX
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VFX producer
VFX supervisors
Telecine
Music + sound design
Sound design company
Sound designer
Sound design exec producer
Music composer
Mix
Mix company
Mixer

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