The Daily Telegraph wins out in quality sector, according to readership figures

Be the first to comment
The Daily Telegraph: biggest daily readership across print and web in the quality sector
The Daily Telegraph: biggest daily readership across print and web in the quality sector

The Daily Telegraph has the biggest daily readership across print and web in the quality sector, boasting an overall daily readership of 1.87 million, beating The Times and The Guardian, according to the latest round of audited readership figures.

Skip to table

Dave King, managing director of The Daily Telegraph, said: "We hold great store by the daily NRS figure as we think it is the true measure of newspaper reading habits."

The National Readership Survey Print and Digital Data (NRS PADD) gives a breakdown of daily UK reading habits of national print and digital newspapers. Today's data covers the period July 2011 to June 2012.

The figures reveal that The Daily Telegraph won out in the quality sector with an overall daily readership of 1.92 million, which, when the duplication between digital and print readers was taken out, equated to 1.87 million.

This was split between 1.38 million print readers and 536,000 digital readers.

The data should prove pleasing reading for executives at The Daily Telegraph, which while it has a higher UK circulation than its rivals, does not have the internationally reach of The Guardian's website.

Second-placed in the quality sector, according to NRS, is The Guardian which has overall daily readership figures of 1.59 million. This is split between 1.07 million print readers and 581,000 digital readers in the UK.

Third-placed in the quality sector is The Times with a combined readership of 1.33 million, split between 1.3 million print readers and 29,000 daily visitors to The Time website, which is behind a paywall.

The Independent is fourth-placed with a combined readership of 720,000 – split between 532,000 print readers and 188,000 daily visitors to the Independent’s website.

    Print Website Net Print +
Total (Net)
Print Title(s) Website(s) 000s 000s 000s
Financial Times 300 58 357
The Daily Telegraph 1384 536 1874
The Daily Telegraph/
The Sunday Telegraph 1478 536 1966
The Guardian 1078 581 1590
The Guardian/
The Observer 1165 581 1674
The Independent 532 188 714
The Independent/
The Independent
on Sunday 568 188 750
The Independent/
The Independent
on Sunday/i 1080 188 1258
The Times 1302 29 1329
The Times/
The Sunday
1569 43 1607
Daily Express 1303 38 1341
Daily Express/
Sunday Express 1425 38 1462
Daily Mail 4385 956 5194
Daily Mail/The
Mail on Sunday
4673 963 5482
Daily Mirror 3178 142 3311
Daily Mirror/
Sunday Mirror 3451 142 3583
Daily Mirror/
Sunday Mirror/
The People
3582 146 3718
Daily Record 846 42 886
Daily Record/
Sunday Mail 896 42 936
Daily Star 1436 19 1454
Daily Star/
Daily Star
Sunday 1502 19 1520
The People 232 4 236
The Sun
7244 311 7479


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published