Pick of the Week - BETC London, Cow & Gate

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Ian Darby is charmed by the Cow & Gate "supergroup" film by BETC London:

"I'm not usually a fan of ads that feature young children but this is impossible to resist. It has a spontaneous feel and a natural flow that keeps the viewer engaged throughout. It is also content that could be shared across platforms and breathes life into the new 'feed their personalities' positioning." It was written by Clive Pickering, art directed by Paul Copeland and directed by Jim Field Smith through RSA Films.

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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