It starts with an eye-catching scene of scores of priests rushing out to skate on a frozen pond. A younger brother is sent to fetch a crate of Stella Artois, but he falls through the ice and disappears into the frozen water – with the crate. Showing little compassion for him, his brothers rush over in an attempt to save the beer. Finally the priest manages to get out of the freezing water only to be sent back in to retrieve some bottles of Stella.
The ad was written and art directed by Vince Squibb for Lowe London with the agency producer Sarah Hallett.
Jonathan Glazer, is also known for his work with Guinness ("surfer", "dreamer" and "swimblack") directed the spot via production company Academy Films with producer Simon Cooper and director of photography was Dan Landin.
The ad was filmed in Poland in black and white. It was "graded" by Moving Picture Company‘s Mark Gethin to give it a 1920s' look.
The main actor is Polish star Zbigniew Zamachowski, famous for his role in the ‘Three Colours’ Trilogy. The music for the Stella Artois Ice Skating Priests ad is 'Hungarian Rhapsody Number 2' by Liszt.
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