Hiscox hires Will Abbott as UK marketing director

Freesat marketer Will Abbott is to join insurance brand Hiscox in January as its UK marketing director.

Will Abbott: joining Hiscox as UK marketing director
Will Abbott: joining Hiscox as UK marketing director

Abbott will report to Kate Markham, head of UK Direct at the company. He fills the role left vacant by Annabel Venner, who was promoted to a global marketing role in September.

Abbott joined free-to-air digital satellite TV provider Freesat's launch team as marketing and communications director four years ago.

Before that, he had held senior marketing roles at Complan Foods and BSkyB. Freesat is yet to name a replacement for Abbott.

His departure comes as the brand faces tough competition in the TV market. In September, Freesat launched its 'next-generation' set-top box, which undercuts catch-up service YouView's price by £20.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published