Pitch update

The £10 million Carling pitch is on Friday (9 November). Beattie McGuinness Bungay, Creature London, McCann London, Saatchi & Saatchi and the incumbent, VCCP, are putting everything behind it.

Kingsmill...owner Associated British Foods has shortlisted three media agencies
Kingsmill...owner Associated British Foods has shortlisted three media agencies

Whoever manages to effectively emphasise the brand's Britishness will have a headstart. The process is being handled by ISBA.

B&Q has narrowed down the search for an agency to handle its £40 million ad account to just Karmarama or WCRS. BETC London and Dare have been knocked out of the running.

Avis Budget Group has shortlisted an eclectic bunch – DLKW Lowe, Joint, The Brooklyn Brothers and VCCP – to compete for its £15 million pan-European account. Pitches will be held in the first week of December. Reports suggest that the company may split the Avis and Budget brands between two agencies.

Giffgaff, which split with Albion last month, has shortlisted agencies including Creature, Fallon and The Brooklyn Brothers for its ad account. Briefs were issued this week.

Kingsmill’s owner, Associated British Foods, has whittled its media agency shortlist down from five to three, with Carat bowing out due to conflict and MediaCom no longer in the frame. This leaves Maxus, MPG Media Contacts and the incumbent, ZenithOptimedia, fighting it out for the planning and buying account. Presentations are scheduled for the second half of November, with a decision due in early December.

The pitch for Omega Pharma’s £50 million media account kicked off on Tuesday. It is understood that Aegis, Arena Media, Initiative, MEC and Zenith are all involved in the process. Total Media, which handles the UK account, will not pitch for the global business.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published