Power 100 Next Generation: Anna Inglese, advertising and prospecting manager, Mini UK

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Brand passion ‘One of my favourite things about Mini is that our collective attitude is to be brave and stand out. It opens up a world of possibilities and every day is different and exciting.’

What the industry says ‘She produces highly imaginative creative and embraces innovative uses of media channels. She has also delivered in terms of sales: in a category with 4.4% year on year decline, Mini has outperformed the market and is in healthy growth.’

Work ethic This is a woman who likes to get stuck into lots of projects, meaning she’s always quick to volunteer to help on all manner of projects.

Standout work The Mini Countryman 2011 Action Transfer campaign, which featured evolving outdoor executions where new characters were added and stories told that changed day by day, truly delivering against 'Another Day Another Adventure'.

Advice to younger self ‘Trust your gut instinct.’

http://www.linkedin.com/in/annakilmurray

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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