Out and About 8 November

This week Out and About gets trekkie, can't resist a Huddle with Mindshare and feels very influential with the London Evening Standard.

  • Syfy

    Syfy

  • Syfy

    Syfy

  • Syfy

    Syfy

  • Mindshare Huddle

    Mindshare Huddle

  • Mindshare Huddle

    Mindshare Huddle

  • Evening Standard

    Evening Standard

  • Mindshare Huddle

    Mindshare Huddle

  • Mindshare Huddle

    Mindshare Huddle

  • Mindshare Huddle

    Mindshare Huddle

  • Evening Standard

    Evening Standard

  • Mindshare Huddle

    Mindshare Huddle

  • Mindshare Huddle

    Mindshare Huddle

  • Mindshare Huddle

    Mindshare Huddle

  • Mindshare Huddle

    Mindshare Huddle

  • Evening Standard

    Evening Standard

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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