Power 100 Next Generation: Anna Maguire, senior digital marketing manager, EE

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Power 100 Next Generation: Anna Maguire, senior digital marketing manager, EE

Work beyond years and peers When at Orange, she spearheaded the brand’s music-led volunteer initiative RockCorps, which really helped the network re-engage with its crucial youth market. ‘It also forced us to rethink the role of CSR in marketing and achieved something genuinely worthwhile in the process’. Now, she’s working on the launch of new brand EE.

Brand passion ‘I spent a week in a field prepping for Glastonbury, before the toilets were properly plumbed in. That’s commitment.’

Marketing trend to watch ‘Branded content, particularly video.’

More on launching EE ‘It's been incredibly exciting, challenging and disorientating at times; trying to deliver something completely new and unknown in the market. This kind of opportunity doesn’t come along very often.’

Best career advice ‘It's nice to be important but it's important to be nice.’

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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