Power 100 Next Generation: Carrie Osman, dog portfolio manager, Mars Petcare

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

What the agency says ‘A rising star showing incredible flair for her core craft of brand portfolio management as well as business change and innovation.'

Work beyond years and peers During her six-year tenure, she has grown share for the Pedigree can to its highest ever position (£80m, up 7% in the year to date, making it the fastest-growing brand in the market). She’s reinvigorated the brand through the 'Good Honest Food' campaign, championed the four-a-day push and delivered innovation, such as the Pedigree Health sub-range.

Brand passion ‘Passion and individuality are cherished and that's why I bounce into work every day.’

Advice to an even-younger self ‘If you don't stand for something you will fall for everything’

Inspirations ‘People who believe there is a better way: Paralympians, marketers, CEOs. Seth Godin’s blog, the Gaping Void blog and Ted Talks also inspire me.’

Proudest project ‘Turning around Pedigree can, changing 30 recipes, improving communications, improving the product, boosting profitability. My team have now led us to our highest share in five years.’

Three words to describe yourself ‘Playful, challenging, curious.’

http://www.linkedin.com/pub/carrie-osman/16/a2/757

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published