Power 100 Next Generation: Heather Mills, brand manager, LOCOG

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

What the boss says ‘Preparing for the Games, she has managed multiple stakeholders, agencies and sponsors with charm and ease engendering trust from all. A real marketing talent.’

Success beyond years and peers She was a crucial part of the team that created the ‘Games Maker’ brand from the thousands of volunteers at the London 2012 Games. As well as handling the huge data task of contacting all the people who had expressed an interest in volunteering, she also co-produced more than 30 short films for the eCRM campaign, featuring high profile talent like Eddie Izzard and Idris Elba.

Advice to even-younger self ‘I started my time at London 2012 with a two week unpaid internship in January 2009 but it got my foot in the door. Be prepared to roll your sleeves up, work hard and put the hours in.’

Marketing trend to watch ‘Data that allows you to have a conversation with your audience. But you need to use it in the right way.’

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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