Power 100 Next Generation: Max Buckland, brand manager, Global Radio

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

What the boss says: ‘He has been critical to the Capital success story. He has made a real difference.’

Work beyond years and peers: Managed the launch of the Capital FM network into eight new UK marketplaces in three months. After four weeks, prompted awareness was at 59% and this translated into commercial success.

Advice to even younger self: ‘If you can thrive with change as the one constant and maintain an ambition to develop learning, you'll be fairly future proof.’

Job in 10 years time: ‘Rather than a sector or brand, my aspiration is to push the boundaries of marketing into new and interesting spaces.’

Describes himself as: Passionate, ambitious, innovative.

Background: Studied media communications and marketing.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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