Power 100 Next Generation: Max Buckland, brand manager, Global Radio

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Power 100 Next Generation: Max Buckland, brand manager, Global Radio

What the boss says: ‘He has been critical to the Capital success story. He has made a real difference.’

Work beyond years and peers: Managed the launch of the Capital FM network into eight new UK marketplaces in three months. After four weeks, prompted awareness was at 59% and this translated into commercial success.

Advice to even younger self: ‘If you can thrive with change as the one constant and maintain an ambition to develop learning, you'll be fairly future proof.’

Job in 10 years time: ‘Rather than a sector or brand, my aspiration is to push the boundaries of marketing into new and interesting spaces.’

Describes himself as: Passionate, ambitious, innovative.

Background: Studied media communications and marketing.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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