Power 100 Next Generation: Jayme Goldstein, product marketing manager, consumer marketing at Google

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Brand passion: ‘I didn't want to work in marketing or advertising to just flog crap at people, so I feel very fortunate to work at a company whose mission I believe in and where we’re given the freedom to do what we think is right.’

Success beyond years and peers: Launching Chrome Web Lab. ‘Turning an idea of that magnitude and complexity into a real thing required love, skill and graft.’

Advice to even younger self: ‘There was a saying at Glue, which I really liked: "We make banners not babies". Love what you do and work hard but always remember there are more important things in life.’

Marketing trend to watch: ‘3D printing. When the technology matures it's going to change the world. It's not a marketing trend per se, but it will totally up-end how certain products are marketed.’

Background: He was lured by the appeal of creativity as a job and also heard there were some cool parties.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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