Wrigley appoints Pamela Bower-Nye as UK and Ireland marketing director

Wrigley has appointed Britvic's international marketing director Pamela Bower-Nye as its new UK and Ireland marketing director.

Wrigley's Extra: everyone by AMV BBDO
Wrigley's Extra: everyone by AMV BBDO

Bower-Nye replaces Daniela Campari who left the company earlier this year to move back to the US.

At Britvic, Bower-Nye was responsible for international strategic planning and developments of brands including Robinsons, FruitShoot and J20.

Before her time at Britvic, Bower-Nye held senior roles at Diageo during a 10-year spell, heading up Smirnoff in the UK and the US, and held global roles on Gordons and J&B Whisky.

Prior to this, she worked for Nestlé

UK for five years on Nescafé and Petcare.

At Wrigley, Bower-Nye will be responsible for its gum and confectionary portfolio, including flagship brand Extra.

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