In association with
Currys and PC World 'we can help' by M&C Saatchi
Campaign Work, Monday, 12 November 2012 02:15PM
M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.
It is the second phase of M&C Saatchi’s new strategy for Dixons Retail. In July, the chain replaced its Star Wars-themed creative for an animated campaign highlighting the expertise of Currys and PC World staff.
This article was first published on Campaign Work
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