Call of Duty title becomes fastest-selling game

Activision's 'Call of Duty: Black Ops II', which was promoted by a big-budget ad directed by Guy Ritchie, has sold eight million copies on its first day of release.

The total makes it the fastest-selling game to date, beating last week’s release of rival shoot-em-up title ‘Halo 4’.

‘Black Ops II’ is available on Sony PlayStation3 and Microsoft’s Xbox 360.

It has been extensively promoted with a 60-second ad featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.

In March Activision reappointed WPP's MEC as its media agency in all markets outside North America, including the UK, while Omnicom's OMD retained the business in North America.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published