Call of Duty title becomes fastest-selling game

Activision's 'Call of Duty: Black Ops II', which was promoted by a big-budget ad directed by Guy Ritchie, has sold eight million copies on its first day of release.

The total makes it the fastest-selling game to date, beating last week’s release of rival shoot-em-up title ‘Halo 4’.

‘Black Ops II’ is available on Sony PlayStation3 and Microsoft’s Xbox 360.

It has been extensively promoted with a 60-second ad featuring Hollywood stars Robert Downey Jr, Jack Black and Zach Galafianakis. The ad was created by US agency 72andSunny.

In March Activision reappointed WPP's MEC as its media agency in all markets outside North America, including the UK, while Omnicom's OMD retained the business in North America.


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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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