Government clamps down on claims ads

The Government is to tighten the rules for ads by claims management companies after growing criticism of aggressive marketing campaigns.

Claims ads…companies accused of preying on the vulnerable
Claims ads…companies accused of preying on the vulnerable
The companies will no longer be able to say they are "regulated by the Ministry of Justice" in TV ads following complaints that they used this as a "badge of honour" to reassure consumers.

MPs warned the change would not go far enough and demanded a further clampdown on the companies, which are accused of preying on vulnerable people by offering to submit claims for personal injuries and the mis-selling of personal protection insurance against job loss.

Helen Grant, a justice minister, admitted that some companies were involved in "aggressive marketing techniques" that caused a "nuisance" for the public.
Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published