Rennie to sponsor Christmas on Channel 4 and UKTV

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Rennie: animated idents mark brand's sponsorship of  seasonal TV programming
Rennie: animated idents mark brand's sponsorship of seasonal TV programming

The significant six-figure sponsorship will cover shows such as 'Superscrimpers Christmas Special' and 'Fabulous Baker Brothers Christmas Special' on Channel 4, UKTV’s 'Festive Entertainment' strand and Film4's daytime schedule.

The 'Festive Entertainment' strand will include 1,600 hours of programming across UKTV's network including all its channels (such as Dave and Gold), apart from Home.

JWT has made the idents, which will use animation to make light-hearted jokes about Christmas excess and convey the message that Rennie can make "tummies happy this Christmas".

The sponsorship, which was negotiated between Channel 4 sales and MediaCom Beyond Advertising, starts on Monday (19 November) and will run until the end of the year.

Ivan Lazarov, associate director at MediaCom Beyond Advertising, said: "Christmas viewing across Channel 4 and UKTV offers Rennie a big TV occasion, as well as a family presence which, combined with humorous idents, will enable the brand to connect with a period of traditional excess and drive huge brand awareness."

Channel 4 has managed the ad sales for UKTV's network since January 2011.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published