River Island to live stream Rihanna gig

River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.

Rihanna: River Island to stream gig live on its Facebook page
Rihanna: River Island to stream gig live on its Facebook page

The clothing brand and the singer started collabarating earlier this year, and are also planning a spring 2013 fashion collection called Rihanna for River Island.

The gig is at a secret location and forms part of Rihanna's '777' tour, in which she will play in seven cities in seven countries, over seven days.

River Island has launched a series of online competitions giving customers a chance to win 250 tickets to the gig via its Twitter feed and Style Insider blog.

It is also distributing 1.5 million promotional cards for a download of a bonus track of Rihanna's number-one single, 'Diamonds'.

Josie Roscop, marketing director at River Island, said the brand was "giving exclusive access and content by bringing fashion and music together in a way we think our customers will love".

The brand's Facebook page has 1.3 million fans.

Follow @DanFareyJones

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published