Global Radio hires Sky intelligence director Matt Jeffries

Global Radio, the owner of Classic FM and the Heart network, has hired Matt Jeffries, director of customer intelligence at BSkyB, to the new role of group director of insight, research and analytics.

Matt Jeffries: joins Global Radio
Matt Jeffries: joins Global Radio

Jeffries will be charged with developing the way Global Radio’s insight department supports its commercial, consumer, marketing and strategic teams. He will be responsible for audience measurement system Rajar.

When he starts in January 2013 Jeffries will report to both Richard Park, executive director and director of broadcasting, and Stuart Mays, director of commercial strategy.

Prior to his role at BSkyB, Jeffries’ previous roles include head of customer lifecycle management and insight at telecoms firm TalkTalk and senior insight manager for Europe, Middle East and Africa at The Walt Disney Company.

Earlier in his career Jeffries worked in various roles at Mediaedge:cia (now MEC), Carat and gaming firm Codemasters.

Park said: "The changing face of broadcasting alongside Global’s expansion and development, has led to an increased demand for more advanced insight across the business.

"Therefore we are delighted to welcome someone of Matt's calibre to our organisation to help us move on our understanding of the opportunities this business has on every platform."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published