Media Agenda: Kerin O'Connor, chief executive, The Week

Media Week speaks to Kerin O'Connor, chief executive of Dennis Publishing's The Week, about those early launch days, keeping a solid subscriber base and how publishing needs to recruit more specialists.

Speaking to Mark Banham, O'Connor also discusses the early days of The Week and the hard sell to advertisers.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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