Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of a dove. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media.

This article was first published on Campaign Work


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