Digital Radio and BBC "D Love" by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of a dove. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media.