Agency: Fallon London
By Sarah Shearman, campaignlive.co.uk, Tuesday, 20 November 2012 11:35AM
TH_NK will be responsible for providing a strategic framework for the studio's digital marketing communications in the UK.
The digital agency will work alongside Warner Bros' existing roster of digital shops, as well as orchestrating cross-divisional projects.
It won the business after a competitive pitch against undisclosed agencies, which started in July.
Polly Cochrane, senior vice-president and group marketing director for Warner Bros UK, said: "We're constantly looking at innovative ways of reaching our audiences and connecting them to one another, so this move will help us to optimise all of our digital activities and make the most of our outstanding content."
Warner Bros was one of the first movie studios to dip its toe into renting movies via Facebook, offering its 'Harry Potter' titles via an app.
It also offers its titles through movie services such as Amazon’s LoveFilm and Tesco’s Blinkbox.
This article was first published on campaignlive.co.uk