M&C Saatchi has created a series of idents for Virgin Holidays to support its sponsorship of ITV London Weekday Weather. Manning Gottlieb OMD secured the deal between ITV Commercial and Virgin Holidays. The creative activity is the first by M&C Saatchi since winning the business in September. The work encourages people to leave England for a Virgin holiday at one of six locations including Dubai, Thailand and Barbados. It was written by Andrew Long, art directed by James Millers and directed by Mark Denton through Coy! Communications.

This article was first published on Campaign Work

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