Pick of the Week - VCCP/O2

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Anne Cassidy is impressed by VCCP's latest O2 ad starring Gary Oldman:

"This is light relief from the barrage of Christmas ads telling us how stressed out we’re going to be. The camera just follows Oldman around on a production set as he talks to musicians and crew members. It doesn’t make him do the hard sell and, as such, doesn’t diminish his mystique. Quite a feat for a brand." The spot was written by Fred Rodwell, art directed by Andy Parsons and directed by Kahlil Joseph through Pulse Films.

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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