Agency: Fallon London
campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
CBS Outdoor decided it needed to change its business fast and, in the past year, it has embarked on a new approach to innovation and collaboration. The company wanted to behave "like a leader" in out-of-home.
It went out to market with new and exciting products, insights and solutions. These included the Big Bus Challenge, a competition that celebrated the impact of bus advertising, a new digital showcase, new creative and content opportunities, Olympic roadshows and a large investment in quality research.
The result was that its creative solutions were up by 17 per cent, and 64 per cent of employees now think CBS Outdoor is a great place to work, up from 33 per cent the year before.
This article was first published on campaignlive.co.uk