Coutts selects CHI for global ad brief

Be the first to comment
Coutts: hands account to CHI & Partners
Coutts: hands account to CHI & Partners

Coutts, the private banking house, has awarded CHI & Partners its global ad account.

CHI, a roster agency of the bank’s owner, the Royal Bank of Scotland Group, won the business after a pitch.

It will create a press and poster campaign to run across markets including the UK, Russia, Hong Kong, Singapore and the Middle East.

The bank has recently dropped the RBS prefix in markets outside the UK and now operates solely under the Coutts name.

In the UK, the advertising will aim to present a new, more dynamic face for the 320-year-old bank.

In the past, Coutts has worked with M&C Saatchi, which was appointed in 2001 to revamp the bank’s image. The agency created what was billed as Coutts’ first-ever advertising campaign.

The bank scaled down its presence overseas last year and is now bolstering its core businesses in the UK, the Middle East, Asia, Switzerland and Eastern Europe.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published