French Connection in media agency talks

French Connection, the fashion retailer, has made initial approaches to agencies to discuss its media arrangements.

French Connection: wants to place a greater emphasis on digital
French Connection: wants to place a greater emphasis on digital

Agency sources said that a number of media shops have been approached directly by the brand. Manning Gottlieb OMD is the long-term incumbent.

Other sources close to French Connection said the agency talks were motivated by a change in marketing focus, including a greater emphasis on digital channels, under the multichannel marketing director, Jennifer Roebuck.

French Connection’s relationship with its advertising agency, 101, is believed to be unaffected by the media talks.

In September, 101 developed a campaign for French Connection to promote its autumn/winter collection. The work included print, outdoor, in-store and digital elements, and was produced alongside the photographer Tim Barber.

In 2011, French Connection launched a dedicated Facebook store in a move to ramp up its e-commerce services.

French Connection denied that it is reviewing the media account. A spokesman said: "We have been approached by one agency in an initial discussion but are not progressing with any further movement."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Just published

More