Out and About 22 November

This week, Out and About witnesses the ITV Upfronts, has a monster mash with Dennis Publishing, congratulates ZenithOptimedia on a gold and goes to the MTV EMA with GTN and PHD.

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • ZenithOptimedia

    ZenithOptimedia

  • ITV Upfronts

    ITV Upfronts

  • MTV EMA

    MTV EMA

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • ITV Upfronts

    ITV Upfronts

  • Dennis

    Dennis

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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