MPG Media Contacts scoops £2m Organix account

Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media planning and buying account, following the closure of The Media Shop earlier this year.

Organix: appoints MPG Media Contacts to its media account
Organix: appoints MPG Media Contacts to its media account

Organix launched a review of its media requirements in September and MPG Media Contacts will now be responsible for Organix's strategy, media planning and buying across online and offline media.

Initially, MPG Media Contacts has been tasked with deciding what Organix's marketing priorities should be in 2013, working alongside the brand's ad agency Delaney Lund Knox Warren Lowe.

A spokesman for Organix confirmed its media account will be worth around £2m in billings over the next 12 months.

Stephanie Hildon, marketing director, said: "We feel MPG Media Contacts really understands the Organix brand and our business, and they will really help us to inspire a lifelong love of good food with mums and babies everywhere."

Organix traditionally spends much of its marketing budget on parenting publications, but last year, DLKW Lowe created its first TV ad. The brand also uses digital marketing.

Natasha Murray, managing partner at MPG Media Contacts, said: "We had great chemistry with the team from Organix from the very start. We feel we have found a genuine partner and believe we can use the [MPG] Meaningful Brands proposition to give them differentiation in a very competitive market."

The Media Shop went into administration in August this year because it was unable to pay the debts it had built up, leaving more than 20 clients without a media agency. M2M has since picked up salad brand Florette.

MPG is currently involved in the £21m pitch for Associated British Foods, owner of bakery brand Kingsmill and clothing store Primark, and will be pitching against Maxus and the incumbent ZenithOptimedia this week.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published