MEC hires Ben Cockrell as data strategist

MEC Global Solutions has hired former data planning director at Billington Cartmel Ben Cockrell as data strategist and group account director.

Ben Cockrell: joins MEC as data strategist and group account director.
Ben Cockrell: joins MEC as data strategist and group account director.

Cockrell will be tasked with work for clients including SABMiller, Marriott and Mercedes and will report to Michael Dick, head of strategy, MEC Global Solutions, London.

At Billington Cartmell, Cockrell was promoted from the position of data planning director to project and integration director. He was responsible for the company's data services across its portfolio of clients.

Prior to that he held the post of data account director at Tullo Marshall Warren (TMW), working on clients including Nissan's luxury brand Infiniti, NHS Blood & Transplant and Epson.

Dick said: "In a world of data opportunity we need to provide our clients with more assistance in joining up data strategy and connections insight.

"Ben has the ideal background and skill sets to help our clients put the right data strategies in place, to drive even more effective communication solutions."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published