John Lewis: making of 'The Journey'

By Sara Kimberley, campaignlive.co.uk, Monday, 26 November 2012 03:15PM

We take a look at behind the scenes footage of this year's John Lewis Christmas ad campaign, 'The Journey, which as already amassed more than two million views on YouTube.

The footage includes an interview with John Lewis' marketing director Craig Inglis who explains the creative message for the campaign this year was about going the extra mile. Adam & Eve/DDB's executive creative director, Ben Priest also says two inanamate objects like snowmen are bound to capture people's imagination.

The ad launched on 9th November.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs