Nissan appoints new UK marketing director

Nissan has appointed Guillaume Masurel as its new UK marketing director, following the departure of Steve McLennan to a role in the car firm's European business.

Nissan: appointed Guillaume Masurel as new UK marketing director
Nissan: appointed Guillaume Masurel as new UK marketing director

Masurel joins from Nissan's Japanese headquarters, where he was global chief marketing manager for performance cars. He previously held a number of marketing positions at Nissan Europe. He will be responsible for all local advertising, events and CRM strategy.

McLennan oversaw the launch of successful vehicles such as the Qashqai and the  Juke, and helped Nissan acquire a record-high UK market share of 5.34%, according to the Society for Motor Manufacturers and Traders.

Nissan has also hired former Toyota marketer Jon Pollock as corporate sales director. Until 2010, he held the title of general manager marketing communications at Toyota, and prior to this, spent 10 years in a number of product marketing roles at Nissan.

James Wright, Nissan's GB managing director said: "I am pleased to welcome Jon and Guillaume to the UK operation. They both bring a wealth of experience with them and are sure to keep pushing Nissan's success story forward."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published