London & Partners hires Oxfam marketer to lead post-Olympic strategy

London & Partners, the promotional body for the capital, has hired Chris Gottlieb, Oxfam's communications director, to the newly-created role of director of strategy, brand and communications.

London & Partners: hires Chris Gottlieb
London & Partners: hires Chris Gottlieb

Gottlieb, who will join London & Partners in January, has previously held a number of marketing roles at the BBC, including director of marketing, communications and audiences. He has also operated as group advertising manager at tour operator Thomson Holidays, after starting his career at ad agency JWT.

Gottlieb will be responsible for developing and implementing a global strategy for London & Partners, and directing its Strategy, Insight & Propositions, Communications and Brand teams.

The appointment follows a restructure last month, which saw the departure of long-serving marketing and communications director Martine Ainsworth-Wells.

As part of the reshuffle, Julie Chappell has been promoted to the role of director of consumer marketing and digital. She will take responsibility for the organisations’ consumer marketing initiatives to visitors and potential students.

Gordon Innes, chief executive at London & Partners, said: "There is huge potential for London in the coming months and years to build on the successes of 2012. [Gottlieb’s] new role will develop a city-wide strategy to deliver the promotion of London’s great companies, events and individuals."

Gottlieb said: "2012 has been a momentous year for London and with the legacy of the Olympic Games now in full swing it's a particularly crucial time for London’s reputation as the global city to live, work, study and invest."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published