Sacla approaches agencies ahead of advertising pitch

Be the first to comment
Sacla: CST The Gate was previously the advertising incumbent
Sacla: CST The Gate was previously the advertising incumbent

Sacla, the Italian pasta sauce specialist, is reviewing its advertising account.

The brand, which specialises in pesto and other stir-in sauces, is holding the review through Creativebrief.

Sacla has approached a number of agencies ahead of a pitch process, with a result likely to be announced in the new year.

The brand has recently used various agencies on a project-by-project basis, but is now looking to appoint a retained strategic creative shop.

Sacla’s last retained ad agency was CST The Gate. The agency won the account, then worth £4 million, in 2007. It created a 2008 TV campaign called "percussion" that featured a man in his kitchen chopping vegetables to create a beat. He then started to shout "Sac" before adding "la" to the camera.

In 2009, Sacla celebrated its 70th birthday with an on-pack competition offering the public £1 million worth of prizes including five Fiat 500 city cars, ten Vespa Piaggio Zip scooters and Lavazza coffee-makers.

Over the past year, the brand has attempted to position itself as a sauce based on freshness and authenticity.

As part of the new positioning, Sacla launched its first fresh-food range in a bid to fill the gap for premium branded products in the category. The roll-out was supported by in-store, point-of-sale, digital and press activity to drive trial.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published