Olympic Park legacy plans get boost as BT Sport move in

BT is to broadcast its new sports channel, BT Sport, from the Olympic Park, marking a significant boost for the Olympic legacy plans.

Olympic Park: BT Sports channel to broadcast from the venue (photo: Locog)
Olympic Park: BT Sports channel to broadcast from the venue (photo: Locog)

Details of the deal were disclosed today, which will see BT take up tenancy as the broadcast centre's main Olympic site tenant in the Olympic Park for 10 years.

BT Sport has  spent £1bn on sporting rights to mount a challenge to the dominance of Sky Sports. BT's move into the Olympics Park is likely to create hundreds of jobs.

It will refurbish part of the building to house three TV studios, a control centre, 20 edit suites and an audience-holding area.

The coverage – which will show 38 live games a season from the Premier League and 69 live top flight rugby union matches – will be fronted by Jake Humphrey, the BBC 1 Formula 1 and football presenter.

BT will now submit planning applications with Mayor Boris Johnson expected to approve the deal at a board meeting of the London Legacy Development Corporation next week.

The telecommunications services group chose the East End over central London or Salford, after being set to move its sports operation north to the BBC's MediaCity complex.

BT will now become a tenant of iCity – a joint venture between real estate agency Delancey and data storage provider Infinity – which won the bid to transform the Olympic media centre after the games.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published