Homebase adds YouTube social commerce channel

Homebase is expanding its social commerce offering by launching a YouTube channel with Facebook integration.

Homebase: launching new YouTube channel
Homebase: launching new YouTube channel

The channel is integrated with Facebook’s Open Graph, so when a user watches one of its videos it will automatically publish a ‘watch’ in their timeline, to aid content discovery.

Visitors to the channel can also post comments directly on Homebase’s Facebook page. If they log in to the channel using their Facebook ID, they will be able to see which of their friends have watched content on the channel.

Homebase has also tagged products in its videos, enabling users to click through to purchase the item via its ecommerce store and helping the retailer track sales.

The channel was devised by Mindshare and built by design agency Maido.

Social commerce is yet to gain traction in the UK, but several brands are exploring commerce on YouTube as they look to derive more commercial value from the site.

PZ Cussons-owned spa and beauty products brand The Sanctuary and fashion retailer ASOS both recently launched shoppable YouTube videos.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published