Out and About 6 December

This week Out and About finishes Movember with Dennis Publishing and Clear Channel, asks Generation Y Not with IPC Media, visits the zoo with Arena Media, attends the Campaign A-List, and hangs out with MTV and Emporio Armani Diamonds at The Forum.

  • Dennis Publishing

    Dennis Publishing

  • Dennis Publishing

    Dennis Publishing

  • Clear Channel

    Clear Channel

  • IPC Media

    IPC Media

  • Campaign A-List

    Campaign A-List

  • MTV

    MTV

  • MTV

    MTV

  • MTV

    MTV

  • Dennis Publishing

    Dennis Publishing

  • Arena Media

    Arena Media

  • MTV

    MTV

  • Dennis Publishing

    Dennis Publishing

  • IPC Media

    IPC Media

  • Campaign A-List

    Campaign A-List

  • Campaign A-List

    Campaign A-List

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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