TopGear mag launches interactive iPad app

BBC Worldwide's TopGear Magazine has launched an interactive iPad edition, featuring striking imagery, video and reams of car stats, as well as comment from the brand's TV hosts Jeremy Clarkson, Richard Hammond and James May.

TopGear mag launches interactive iPad app
TopGear mag launches interactive iPad app

The monthly app has been developed by Engine Creative for BBC Worldwide’s licensing partner Immediate Media, and costs £2.99 per issue.

The latest incarnation of the 19 year old magazine includes HD videos and galleries, an interactive content wheel which helps users navigate the latest TopGear news, social media links, exclusive offers and a buyers’ guide for every new car available.

At its launch last night, Charlie Turner, editor-in-chief of TopGear Magazine, called the app a "huge milestone", but stressed, "the launch is just the beginning of a very long journey for Top Gear, the interactivity and features on this app will grow exponentially over time."

Engine Creative used the Adobe Digital Publishing Suite platform to design the app, and the agency’s strategic director Andy Wise, said the challenge was "how to squeeze so much great content into the iPad edition?" The styling of the monthly magazine has also evolved with the app and its touchscreen-friendly design.

Top Gear Magazine used to average a monthly circulation of around 200,000 just three years ago, but since then its print circulaiton has tumbled to 155,017 in the first half 2012, down nearly 20% year on year.

The magazine remains the UK's most popular motoring title, and one of the most successful magazine brands in the world, with 30 licensed editions available in 68 territories.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published