Bauer Media appoints first editor-in-chief across parenting titles

Bauer Media has appointed former She magazine editor Claire Irvin as its first editor-in chief across its parenting portfolio of titles.

Claire Irvin: appointed editor-in-chief for Bauer Media's parenting titles
Claire Irvin: appointed editor-in-chief for Bauer Media's parenting titles

Irvin has joined from rival magazine publisher Hearst UK, where she worked as editor of She before its closure last year.

She has also been editor of Sugar and ELLEgirl, editor-at-large of Grazia and acting editor of Company.

In her new role, Irvin will work across the titles, Mother & Baby and Pregnancy & Birth, and the online brand www.askamum.co.uk.

Additionally, she will work on StorkUp, the digital start-up in which Bauer has invested that showcases baby and children's products available online.

Bauer Media said that Irvin will oversee a modernisation strategy in its approach to creating digital content, with a rage of apps planned to launch, along with tablet editions.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published