Kraft's Tassimo to send personalised thank you messages

By Sarah Shearman, campaignlive.co.uk, Wednesday, 12 December 2012 11:59AM

Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.

Tassimo: runs thank-you campaign

Tassimo: runs thank-you campaign

Members of its CRM programme, which is called myTASSIMO, will be sent an email, inviting them to send a message of thanks to their friend in the form of a personalised video, accessible from a microsite. Participants will get access to a special offer.

To accompany the campaign there will be Facebook activity to show how many people are spreading thank you messages across the world.

There is also an opportunity to share the messages on social media channels, including Twitter, Pinterest, Google+ and Facebook.

The activity runs across eight European countries, with Publicis Chemistry supported by Proximity Paris and TBWA Berlin.

It forms part of Tassimo’s current ‘Touch. Sip. Smile’ campaign.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs