Nissan terminates cycling sponsorship

Nissan has ended its co-title sponsorship of the RadioShack-Nissan-Trek cycling team.

Nissan: withdraws its sponsorship of the RadioShack-Nissan-Trek cycling team
Nissan: withdraws its sponsorship of the RadioShack-Nissan-Trek cycling team

The move means that Nissan has ended its association with cycling.

Nissan's pulling of its sponsorship is the latest setback for bicycle manufacturer Trek, following on from the fallout of the Lance Armstrong scandal.

The Nissan logo will no longer appear on the team's jersey. However,  Nissan is required by contract to maintain its financial support of the team throughout the 2013 season.

David Reuter, vice-president of corporate communications for Nissan Americas, said: "Nissan and its management team of RadioShack-Nissan-Trek cycling have reached an agreement that provides for Nissan’s immediate withdrawal as a sponsor of the team, while enabling the team to continue competing in the upcoming 2013 season. Nissan wishes the riders, team management and professional cycling well in future endeavours."

Trek ended its commercial relationship with Lance Armstrong in the wake of the drugs scandal. The cycling giant followed Armstrong’s other sponsors Nike and Anheuser-Bush in ending its sponsorship.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published