Very.co.uk strikes click-to-buy partnership with Channel 5

Very.co.uk products, including branded dressing gowns, are set to feature in the Big Brother house with click-to-buy placement on the Channel 5 website.

Celebrity Big Brother: Channel 5 signs click-to-buy placment deal with Very.co.uk
Celebrity Big Brother: Channel 5 signs click-to-buy placment deal with Very.co.uk

The partnership starts in 'Celebrity Big Brother', with the online retailer supplying pink suitcases for the housemates when they arrive in the house tonight.

Out of approximately 100 products the Shop Direct-owned brand is supplying to the house, around half will be available to buy from Channel5.com.

The collaboration between the retailer's media agency Carat and Channel 5 also provides for the housemates to be set a task involving Very.co.uk products, delivering what Rachel Gibbs-McNeil, Carat Sponsorship's associate director, said would be "maximum impact" for the client.

The partnership will resume in the summer for the next 'Big Brother' series.

Jon Owen, Very.co.uk director, said: "We were delighted with the results of our partnership with 'Big Brother' in 2012. And with an even greater level of cross-channel integration, coupled with a unique focus on our product range, this new campaign looks set to deliver even greater ROI for the Very.co.uk business."

Agostino Di Falco, Channel 5 partnerships director, said: "The product range from Very.co.uk fits the aspirational look and feel of the house and in a creative first, viewers will be able to purchase these products via Channel5.com and Very.co.uk."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published