Marmite offers public chance to vote on Oxford Street lights switch-off

Marmite is offering the public the chance to vote on when to switch off the Oxford Street Christmas lights this weekend, in a novel marketing initiative.

Marmite: offers vote on time to switch off the Oxford Street Christmas lights
Marmite: offers vote on time to switch off the Oxford Street Christmas lights

The initiative plays on the love/hate it theme of the Unilever-owned brand.

Fans will be asked to vote on the  Marmite Facebook hate page if they want to see the display switched off earlier than planned.

Unilever will be posting a series of posts on the page, asking members of the public what time they would like them turned off on Sunday,  January 6.

The more "likes" the page gets, the earlier the lights will be switched off.

Normally, the lights would be turned off at 11.30am. For every 100 "likes", the Unilever brand gets on its Facebook hate page, they will go off 30 minutes earlier.

In October last year, it was announced that Marmite was to sponsor the Oxford Street Christmas Lights for the first time, central to which was a  "love it or hate it" interactive display.

The spread created a series of Christmas characters, including elves and a Father Christmas, out of lights.

These lined Oxford Street from Poland Street to Marble Arch, flashing in certain sequences to create an animated effect.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published