Morrisons restructures marketing department after poor Christmas

Morrisons has appointed Nick Collard to the newly created group marketing and customer director position following the departure of commercial director Richard Hodgson.

Morrisons: Christmas 2012 campaign
Morrisons: Christmas 2012 campaign

Collard will have ultimate responsibility for marketing, own brand ranges, insight, loyalty, customer relationship management and format. He will sit on the management board and report into Dalton Philips, chief executive.

The supermarket parted ways with Hodgson in November over concerns its fresh food proposition was being insufficiently communicated and has now split Hodgson’s responsibilities into two separate roles.

Today Morrisons revealed a 2.5% decline in like-for-like sales for the six weeks to 30 December.

Collard has been promoted to the new role from his current position as marketing and operations director, which he was promoted to in April 2012 having previously been the commercial director for ambient and frozen.

Hodgson’s commercial responsibilities have been handed to Casper Meijer, who has taken on the position of group trading director after being poached from Dutch retailer Ahold.

Belinda Youngs, the supermarket’s own-brand director, has been promoted to the role of corporate brand marketing director and will report into Collard.

Morrisons marketing director Rebecca Singleton, who primarily focuses on advertising and in-store marketing, will report into Youngs.

Philips said: "Nick’s doing a great job in taking our marketing forward and now has the opportunity to lead one team integrating our own brand and customer engagement. 

"The recent announcement of our partnership with Ant and Dec is a great sign of how Nick’s team can showcase the talent of Morrisons colleagues and the value they offer our customers."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published