Diageo promotes Gladman to Africa role

Philip Gladman, the top European marketer for Diageo's white spirits brands, is to join its African operations.

Philip Gladman: moving to Africa role with Diageo
Philip Gladman: moving to Africa role with Diageo

Chris Lock replaces him as category marketing director for white spirits, Diageo Western Europe.

Gladman, who has overseen marketing for brands such as Smirnoff and Gordon’s Gin, is taking up the role of marketing and innovation director for Diageo Africa with immediate effect. He joins the drinks company’s executive team for the continent and its global marketing leadership team.

Gladman has been at Diageo for 12 years. He previously worked as its GB marketing director and, prior to that, as global brand director for Smirnoff, where he oversaw the launch of its Nightlife Exchange Project.

At last year’s ISBA conference, Gladman argued that brands with social-media followings of fewer than 1m were better off investing in TV ads.

Lock previously managed white spirits brands in the UK and has been marketing director for Smirnoff Europe. His most recent role was category marketing director for Baileys and portfolio.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published