McDonald's begins 2013 with Chicken McBites drive

McDonald's is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.

McDonald's: launching Chicken McBites campaign
McDonald's: launching Chicken McBites campaign

The fast-food chain is rolling out a TV, outdoor and online push to flag up the small pieces of chicken, which come in a peppery coating.

Chicken McBites will be sold as part of the chain’s ‘Little Tasters Menu’, which comprises bite-sized offerings.

A TV ad, created by Leo Burnett, broke yesterday (Tuesday 7 January) and will be supported by digital elements including an online game, hosted on Mcdonalds.co.uk, along with digital competitions.

The product will be priced at £1.49 and remain on sale until 30 April. Chicken McBites are already sold in the US and Canada.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published