McDonald's begins 2013 with Chicken McBites drive

McDonald's is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.

McDonald's: launching Chicken McBites campaign
McDonald's: launching Chicken McBites campaign

The fast-food chain is rolling out a TV, outdoor and online push to flag up the small pieces of chicken, which come in a peppery coating.

Chicken McBites will be sold as part of the chain’s ‘Little Tasters Menu’, which comprises bite-sized offerings.

A TV ad, created by Leo Burnett, broke yesterday (Tuesday 7 January) and will be supported by digital elements including an online game, hosted on Mcdonalds.co.uk, along with digital competitions.

The product will be priced at £1.49 and remain on sale until 30 April. Chicken McBites are already sold in the US and Canada.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published