Adidas celebrates Messi's World Player of the Year award

Adidas has launched an online campaign to celebrate brand ambassador Leo Messi winning the Fifa World Player of the Year for the fourth year running.

The Barcelona star was given the honour at last night's Fifa gala in Zurich for breaking a record by scoring 91 goals in 2012.

The campaign, created by iris Worldwide with illustration by Hotspur & Argyle’s Richard Swarbrick, features examples in moving sketches of some of Messi’s greatest goals. The one-minute 20-second film then shows Messi celebrating his goals with his teammates and exposing his adidas shirt.

The editor on the campaign was Simon Hargood at the Assembly Rooms, iris Worldwide’s producer was Fiona Campbell and creative was Adam Fish. Danny Fleet produced for Hotspur and Argyle.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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