Marketing Society launches 'Brand activation' award category

The Marketing Society has added the category of 'Brand activation' to its annual awards, held in association with Marketing, with the aim of highlighting marketing excellence in campaigns related to the London 2012 Olympics.

Marketing Society Awards for Excellence 2013
Marketing Society Awards for Excellence 2013

This award will recognise brands that have achieved outstanding results through the integration of all available communication channels, including sponsorship, events, PR, advertising and promotions, in a single creative theme. The activity must have taken place between 1 January 2010 and 31 December 2012.

Judges will specifically evaluate project objectives, creativity across all brand activities, evidence of effectiveness and commercial success.

The deadline for entries for the Marketing Society Awards for Excellence is 8 February. Submissions can be made online at www.marketingsocietyawards.com/categories.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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